San Juan, Puerto Rico – January 23, 2026 — At a time when thousands of small and medium-sized businesses (SMEs) in Puerto Rico are struggling to sustain their operations amid rising energy costs and increasingly aggressive competition, Puerto Rican firm BS4PYMES announced the official launch of its new technology platform, BS4PYMES-AI, a specialized synthetic intelligence solution designed to transform access to professional marketing and communications strategies without relying on costly contracts or monthly retainers.

The company, founded by advertising professionals Samuel Beníquez, CEO, and Alexander Sánchez, CCO, reported that the launch is supported by an initial investment of just over half a million dollars. The development and scaling of the project include projections to generate more than 100 direct jobs, in addition to indirect employment in areas such as creativity, audiovisual production, design, technology, support services, media, web development, and related services.

A Local Response to an Urgent Economic Reality

According to the executives, the launch of BS4PYMES is a response to a reality that has severely impacted businesses and entrepreneurs across Puerto Rico: rising operational costs—particularly electricity—have forced many companies to make critical decisions between paying their power bills or investing in marketing and advertising.

“That decision, which many business owners are forced to make, has been fatal. A business can survive without remodeling, without expanding, or without hiring more employees… but it cannot survive without marketing in a market where competition and information move in seconds,” explained Samuel Beníquez, CEO of BS4PYMES.

BS4PYMES-AI: Not ‘Just Another AI’

The company explained that BS4PYMES-AI does not seek to compete as a general-purpose artificial intelligence platform, but rather positions itself as a tool specifically designed for the realities of business, marketing, and communications.

“BS4PYMES-AI is NOT ‘just another AI.’ If someone wants an artificial intelligence tool to play around, ask general questions, or look for ideas, tools like ChatGPT already exist. But when what is at stake is investment, reputation, and sales, something different is required: a synthetic intelligence designed for strategic business decisions,” Beníquez stated.

The model also responds to a growing trend in Puerto Rico: the proliferation of digital advertising created by personnel without professional training in strategy, integrated communications, or media buying, exposing many businesses to substantial losses in advertising investment.

What Does BS4PYMES-AI Do Exactly?

BS4PYMES detailed that the platform combines two main components:

1) Technology That Works Like a Complete Team

The platform allows users to develop, within minutes, essential components that normally require a full agency structure, including:

• Marketing and communications strategies
• Industry-specific advertising campaigns
• Conversion-oriented ad copy
• Social media content
• Creative concepts and full executions

2) Real Human Support

In addition to its technological component, the service integrates professional support and specialized consulting. This includes assistance from experts with training and experience in:

• Marketing strategy
• Advertising and integrated communications
• Digital graphic design
• Media and advertising
• Web development and interactive technology

“In the real world, serious business owners do not want to be alone. They need human support when it comes to strategic decisions or critical moments. That is why our model does not eliminate the expert—it integrates and amplifies them,” said Alexander Sánchez, CCO and co-creator of the project.

‘A Full Agency… on Steroids’

Both executives noted that the proposal is based on a simple principle: democratizing access to professional marketing and strategic tools.

“In short, it’s like having a full agency… on steroids. No long-term contracts, no retainers, no waiting weeks, and no reliance on improvisation,” Sánchez explained.

An Exportable Business Model: Puerto Rico as a Hub for Hispanic SMEs

BS4PYMES announced that the service will not be limited to the local market. The company reported that its model will allow the platform and services to be exported to high-growth Hispanic markets, positioning Puerto Rico as a center of innovation.

Target markets include U.S. states with large Hispanic populations and high levels of business activity, such as:

• Florida (Miami, Orlando, Tampa)
• Texas (Houston, Dallas, Austin, San Antonio)
• New York / New Jersey
• California (Los Angeles, San Diego, Bay Area)
• Illinois (Chicago)
• Pennsylvania (Philadelphia)
• Georgia (Atlanta)

Expansion into international markets such as the Dominican Republic, Mexico, Colombia, Chile, Panama, and Spain was also announced, under the brand positioning:

“The AI Agency for Hispanic SMEs.”

According to the company, the model’s main appeal in the U.S. lies in its value proposition: “Replace your agency / No retainer / Cancel anytime,” combined with a competitive monthly fee.

Creative Leadership and Professional Credibility

Beníquez noted that BS4PYMES is built on decades of accumulated experience in advertising, media, and strategy.

Samuel Beníquez, CEO and creator of BS4PYMES-AI, has more than 15 years of experience and has earned over 43 local, national, and international awards within the advertising and marketing industry, including recognitions associated with Emmy Award–winning productions.

Alexander Sánchez, CCO and co-creator, holds a bachelor’s degree in digital graphic design from Full Sail University and has accumulated more than twenty industry recognitions, including Emmy Awards shared with Beníquez, along with experience in digital creativity, art direction, and production.

Monthly Subscriptions to Replace High Agency Costs

BS4PYMES emphasized that the service eliminates the need for traditional retainers that can reach thousands of dollars per month by operating through a subscription-based model.

The company explained that the service is offered in three tiers:

• Starter – $149.00/month
• Professional – $250.00/month
• Executive – $500.00/month

The model also includes the ability to activate additional users for corporate teams and organizations, allowing multiple employees to use the platform under a single operation.

Why It Matters: An Economic and Technological Opportunity for Puerto Rico

According to the company, the combination of advanced technology, local human support, and the export of digital services could open a significant economic opportunity for Puerto Rico, particularly at a time when the island is seeking to diversify its productive activity beyond traditional sectors.

“Our goal is not just to help businesses market better. It is to demonstrate that exportable technology can be created in Puerto Rico, that jobs can be generated here, and that we can compete against traditional models that have excluded thousands of entrepreneurs due to cost,” Beníquez concluded.

About BS4PYMES

BS4PYMES is a Puerto Rican company focused on developing technological solutions and strategic services to strengthen marketing, communications, and growth for small and medium-sized businesses (SMEs). Its BS4PYMES-AI platform combines specialized synthetic intelligence with professional human support to enable businesses and organizations to develop campaigns, strategies, and creative execution in an agile, measurable, and accessible way, under a subscription-based model.